Those Doggle combos have been available for a while, just not on the website.
Why new Doggle combos? Probably because Doggles are more popular than Plate, XX, etc. and will sell better. A new Plate combo would probably just dilute sales amongst 4 styles instead of three. If they made lots of combos for every glass then it would be cost-ineffective, whether we like it or not.
More choices doesn't necessarily result in more sales, except for us fanatics, which is a very small portion of Oakley purchases.
True. I've heard that Black/Black Iridium Half Jackets have been the hottest seller for some time now. Seems boring to me, but think about it... black goes with everything, and you don't pay a premium for Black Iridium like you do with Ti or Ruby.
O most likely gets diminishing returns for every additional colorway they add to a product line.
There's a new MDog combo coming too. 10W40/Bronze. Though I would like to see more too on existing styles. But I also question, why do just one new colorway for an existing popular style when you can cancel a few and add a few so there are more options?
A new 10W40 frame color for the MD?!?! MD already has whiskey and brown fade ... I wonder if Oakley is just seeing how many similar colors by a different name they can get out for the Dogs.
10W40 was a awesome colorway! It looked so cool with the simple lines of the Eyejacket I wonder if it will translate as nicely with the curvier lines of the Monsterdog?
I must admit, I quite like those white Doggles on the O.com homepage picture with Roxy Louw. Of course, they'd look pretty stupid on me, but nice all the same.