An Iridium-coated cereal? I'm guessing we'd be the only crazies who would eat that. Gotta have your daily dose of Iridium, Platinum and Silicon. What would the body do without those?
While I'm on this topic, I was reading on a chemistry website that the natural occuring color of Iridium is silvery-white. Could that be how Oakley made the white lenses for Spiderman? Might be a long shot, but hey, isn't that what Oakley likes? Thinking outside the box? Jim must think we're all nuts:)