Yeah, I hear ya. I'd buy that Bomber and Shell Pants if they were reasonable. I'd buy the Tee right now if it was $75. It's definitely got some high quality materials and cool design/features. But $145 for a "Tee?" Maybe it should be called a Tech Tee or "Shirt." Not that it would make the $145 easier to stomach but it's not really a Tee imo.

Sorry missed two...

Latitude Soar Tee - $145.00
https://www.oakley.com/en-us/product/FOA407459?variant=8056153733564



Latitude Soar Base Layer - $140.00
https://www.oakley.com/en-us/product/FOA407466?variant=8056153733861

Defintely LUXury pricing

Latitude Soar Collection

Latitude Soar Sherpa Bomber - $665.00
https://www.oakley.com/en-us/product/FOA407461?variant=8056153734103


Latitude Soar Shell Pant - $450.00
https://www.oakley.com/en-us/product/FOA407465?variant=8056153734226


Latitude Soar Mid Layer - $440.00
https://www.oakley.com/en-us/product/FOA407463?variant=8056153733748


Latitude Soar Sherpa Pant - $405.00
https://www.oakley.com/en-us/product/FOA407464?variant=8056153734165



Not part of the Soar collection but it's a new Latitude bag

Latitude Expedition Bag - $240.00
https://www.oakley.com/en-us/product/FOS901941?variant=8056153752152

- Dann

"Having both played a key role in the rigorous and multi-year weartesting of the models, Flores and Jefferson headline the campaign, putting Oakley HyperGrip Technology to the ultimate test. Joining them is crash test dummy Morgan Fearlight, brother of Future Genesis’ Maxine, a character that connects back to Oakley’s digital protopian universe."

Tailend TI
https://www.oakley.com/en-us/product/W0OO6026?variant=888392674951

This colorway seems to be the only one available on o.com right now

OAKLEY® TAILEND TI
https://oakley-media-hub.prezly.com/oakleyr-tailend-ti

GUNMETAL WITH PRIZM RUBY


MATTE GOLD WITH PRIZM TUNGSTEN


SATIN CARBON WITH PRIZM GREY


SATIN LEAD WITH PRIZM SAPPHIRE

Is that a half "O" icon?

Instagator
https://www.oakley.com/en-us/product/W0OO9514?variant=888392680488



Tourniquet
https://www.oakley.com/en-us/product/W0OO9521?variant=888392674883

- yelkao

You’re going to instigate someone to kick your ass by wearing those sunglasses and if things go south real bad you might need the tourniquet:D
- JP

Ha Ha!

Instagator
https://www.oakley.com/en-us/product/W0OO9514?variant=888392680488



Tourniquet
https://www.oakley.com/en-us/product/W0OO9521?variant=888392674883

Tailend TI
Prizm Grey Lenses - Satin Carbon Frame
$425.00

https://www.oakley.com/en-us/product/W0OO6026?variant=888392674951

Why in the heck do these cost more than the Haven release?!?!?!!!
Especially with Carbon Grey lenses.

Oh and "Running Low" already of course.

Oak has a good point - it's probably because of tariffs.

The crazier the better at times I say!

OAKLEY® REDEFINES RETENTION WITH THE INTRODUCTION OF ​ OAKLEY HYPERGRIP™ TECHNOLOGY
https://oakley-media-hub.prezly.com/oakleyr-redefines-retention-with-the-introduction-of-oakley-hypergrip-technology

OAKLEY® STUNT WING
https://oakley-media-hub.prezly.com/oakleyr-stunt-wing
https://www.oakley.com/en-us/product/W0OO9519?variant=888392676733

OAKLEY® STUNT DEVIL
https://oakley-media-hub.prezly.com/oakleyr-stunt-devil
https://www.oakley.com/en-us/product/W0OO9517?variant=888392677228
https://www.oakley.com/en-us/product/W0OO9518?variant=888392677259

OAKLEY® STUNT GLIDER
https://www.oakley.com/en-us/product/W0OX8198?variant=888392678881

Highland feels like a Fives 3.0/Fatcat/Valve hybrid - Dann

Agreed

Posting my favorite colorway of each...

OAKLEY® MASSILLON
https://oakley-media-hub.prezly.com/oakleyr-massillon




OAKLEY® HIGHLAND
https://oakley-media-hub.prezly.com/oakleyr-highland




OAKLEY® PERMIAN
https://oakley-media-hub.prezly.com/oakleyr-permian

DISRUPTIVE DESIGN, ENGINEERED FOR FUNCTION: OAKLEY AND ALBINO & PRETO ANNOUNCE FIRST-EVER GLOBAL JIU-JITSU COLLECTION

https://oakley-media-hub.prezly.com/disruptive-design-engineered-for-function-oakley-and-albino--preto-announce-first-ever-global-jiu-jitsu-collection

Welcome! That's awesome about the stickers and Jim.

Defenderoftheo So it looks like the Skull Metal Cap Fa 25.0 and the Latitude Sling Pack both were released in new colors. I wonder when they'll be online or are they store exclusives?

I dont have a gram scale but appears to be about 2 ounces lighter than the original.
- MicahS

Congrats! Really dig that color-way!

Damn $130 for a knit balaclava...as cool as that is, im not taking the bait - MicahS

I hear ya. I really like the PRO ZW Knit Cap but I'm struggling to figure out why it cost $115. From the description it seems to be a hat for golf...

"Keep a cool head when the heat is on with this lightweight polyester knit cap, custom-designed to guarantee optimum ventilation and heat management so you stay fresh and clear-headed as you complete your round. With a stiff visor to keep the sun and the elements out of your eyes, it also comes with an elastic drawcord and cord lock so you can adjust as required. Slim performance-fit silhouette with Oakley Ellipse logo on the front."

For the Balaclava fans - plus some similar items and other things...
>>> I don't understand the pricing of some of these products and of course most of them are already "In High Demand and Limited Stock" mode

https://www.oakley.com/en-us/product/FOS901332?variant=8056153738217
https://www.oakley.com/en-us/product/FOS901956?variant=8056153762526
https://www.oakley.com/en-us/product/FOS901951?variant=8056153753395
https://www.oakley.com/en-us/product/FOS902005?variant=8056153752121

https://www.oakley.com/en-us/product/FOS902076?variant=8056153761741

https://www.oakley.com/en-us/product/FOS901949?variant=8056153752107

https://www.oakley.com/en-us/product/FOS902142?variant=8056153778916

Welcome!

Welcome!

Well the numbered and none numbered editions complicate things a bit. Not sure I realized there we both. So there's "48" but probably 50 numbered Raw and 20 numbered Polished? But the actual totals for both - being numbered + none numbered combined - for each are unknown?

Another question - how many that were given away were to "Brazil" and individuals that aren't necessarily relevant (personal opinion) to the US/North American market? To be honest most - not all - but most of the people that I've seen/heard that got free ones were either people I had no clue who they were or only knew of because of Caio or Andre. Did Shiffren get a pair or Mahomes? Just trying to figure out the thought process of how these were strategically distributed. For the lack of a better term.

The reason I ask is because Oakley does seem more and more like it's becoming less and less of an American brand. Nothing wrong with trying to get other markets interested or supporting those markets that love the brand. Just thinking that - imo - if the possible distribution from what I've seen is correct - that just might be proof that North America is not a priority for Oakley and Lux anymore.

Welcome and thank you for your service. I always thought it would be great having a shop myself too.