In my opinion, it's not only expensive, but much of it is rather ugly as well. They're just pricing themselves out of the market.

Suture Jacket

https://www.oakley.com/en-us/product/W0OO9532?variant=888392688620

Do we know if these are a legit sports frame, or more of a sporty lifestyle frame? I don't know if I'll like them on my face, but they look like something Old Oakley could have designed.

Do we know if these are a legit sports frame, or more of a sporty lifestyle frame? I don't know if I'll like them on my face, but they look like something Old Oakley could have designed. - B3

The description on oakley.com says...

"Built to disrupt, not to blend in. High-wrap, spiked, and unapologetically bold, this is SPORT through a new lens. Own the crossover where function meets fearless self-expression."

So maybe it is a sport frame and not sport-lifestyle? Then again it says "crossover" - so maybe not?

That's how I read that too. I sure looks like it has potential to be the next Flak Jacket.