Interesting...

Matthew M. Williams joins Oakley as Creative Director of Apparel, Footwear and Accessories (AFA). In close alignment with Travis Scott, Oakley’s Chief Visionary Officer, Oakley appoints Williams to elevate the clothing, accessories, and footwear in sports and lifestyle.

For over 50 years, Oakley has designed with purpose, wrapping science in art to create products built to perform. Now, that legacy will continue with recoded design language.

Williams will lead Oakley AFA into its next chapter, defining a new vision for the brand’s future that draws from Oakley’s DNA. Matthew honed a unique sensibility that bridges core values with innovation, whereas his distinct design language has a strong emphasis on form, materials, and quality. Under his direction, Oakley AFA will present both performance-driven and lifestyle collections, prioritizing product innovation across all categories.

More at the link below...

https://oakley-media-hub.prezly.com/matthew-m-williams-named-creative-director-apparel-footwear-and-accessories-at-oakley-as-travis-scott-continues-the-brands-chief-visionary-officer-journey